Azelac Ru

Client: Les Sapeurs
Date: 15 September, 2017
Services: Video · Photo · Digital Ads Creativities

Azelac Ru is the line of depigmenting products of the cosmetic multinational Sesderma.

In this project, the client sought to communicate the two different formats of the product, Cream gel and serum, each aimed at a target audience and with a different texture.

Working hand in hand with the digital strategy we mark the need to develop 2 different ads for each product, choosing a different profile for each product in order to better segment in the payment campaigns and two videos of combined treatment with other products of the brand for increase the results in depigmentation.